Reminiscences of Joseph H. Allen : oral history, 1973.

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Reminiscences of Joseph H. Allen : oral history, 1973.

http://www.worldcat.org/oclc/122574002

President of McGraw-Hill Publications from 1965; move to J.C. Penney building; issues and problems, 1967-1968: purchase and later sale of Defense Marketing Services and Opinion Research Corporation, overseas expansion, creation of the journal BUSINESS AND URBAN CRISIS as response to 1968 civil rights distrubances, shift to offset printing and computer typesetting, lessening dependence on advertising, sale of journals INDUSTRIAL DISTRIBUTION, MODERN MANUFACTURING, and PRODUCT ENGINEERING; problems with news bureau and United States Post Office, cutting costs; move away from paid magazines to free ones; influence of television on business press; attempts to move into specialty consumer magazines; Standard and Poor's changing market evaluation of McGraw-Hill's strengths and problems.

Transcript: 85 leaves.

Columbia University in the City of New York, Columbia University Libraries

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SNAC Resource ID: 6771020

Columbia University in the City of New York, Columbia University Libraries

Related Entities

There are 5 Entities related to this resource.

Weber, Theodore H.

http://n2t.net/ark:/99166/w61k03r3 (person)

Earley, Elisabeth,

http://n2t.net/ark:/99166/w68s4sr4 (person)

Defense Marketing Services, inc.

http://n2t.net/ark:/99166/w6g51dr3 (corporateBody)

McGraw-Hill, inc.

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Allen, Joseph H. D. (Joseph Heatly Dulles), 1911-2005

http://n2t.net/ark:/99166/w61z8bdb (person)

President of publications company. From the description of Reminiscences of Joseph H. Allen : oral history, 1973. (Columbia University In the City of New York). WorldCat record id: 122574002 ...